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Local Radio Stations Drop Bearcat Football

Changes in football broadcasting resolved

[dropcap size=small]T[/dropcap]he Paso Robles community has always been involved in the happenings of Paso Robles Joint Unified School District, and in this case, it’s the matter of who broadcasts the Paso High football games.

The SLO County’s local radio stations, KPRL and KJUG have both been broadcasting PRHS football for the past 3 years, but this year is a bit different.  

According to the KPRL news post they reported, “Superintendent Chris Williams asked for a $100 fee per game and for stations to bid for space in the broadcast booths. No stations bid for the games.”

KPRL made it clear that they were not happy with Williams that they were not going to broadcast Bearcat games.

Bearcat fans who regularly listened to the football games on the radio have provided mixed feelings about it.

“It is very upsetting that KPRL has refused the offer [to broadcast the games] and will not sign a contract for it,” an anonymous fan shared.

Paso High now has a new radio station broadcasting the games, fulfilling the community’s hunger for a radio broadcast. Board member Field Gibson mentioned, “They had no problem signing a contract for the media content. They sold over $6,000 in advertising in 10 days.” in the comments of a Paso Robles Press online publication.

Rich Clayton, the Director of Physical Education and Athletics for the Paso Robles school district confirmed that yes, they did ask for bids, but it isn’t quite what other sources have reported.

“What we asked the stations to bid for is the designated Media Room up in the announcer’s booth, and we didn’t really set the floor for a bid. They could have advertised for the football games on their station as their bid, it was as simple as that,” Clayton explained.


The Voice of Paso is now a very willing station to broadcast the football games and soon Bearcat Volleyball games.

“One of the neat things about working with The Voice of Paso is that we want to be able to expand the opportunity and we are truly excited to get more involved with our students and we can’t be more happy to show what PRHS  is all about.” Chris Williams,  Paso Robles School District Superintendent stated.

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