Head down, eyes locked on a screen, stalking the PR Crimson Crew Instagram Page, awaiting the next post, you casually pass by the girl behind it all. From dances to spirit weeks and everything in between, events at PRHS depend on the PR Crimson Crew (@prcrimsoncrew) Instagram page she manages. But most Bearcats don’t know this reliable page with nearly 2,433 followers is student run by junior Natalie Boyd, who is Director of Web Media for Leadership class.
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Boyd’s hard work and hours dedicated to informing Bearcats shines through her published posts as they gain recognition- yet she goes unrecognized.
Boyd has a variety of jobs as web and media director through her elective leadership, all utilizing different hands-on techniques to spread PRHS-related information.
Boyd’s estimated three hours are used filming and editing videos, collecting information and videos from other people, taking pictures and posting at the proper time.
Boyd also approves messages and photo content of the account.
“Anything having to do with tech usually goes through me,” Boyd said.
With a current 2,433 followers the PR Crimson Crew page is busy updating students on what is coming up. Boyd’s tireless efforts to inform students on what activities await is a part of how she stays so involved in school. With other activities like dance and aviation, Boyd balances her individual interests and school life while being the backbone of the school’s media through this populated account.
“It’s one of our main ways of spreading important information,” Boyd said. “Besides emails and slideshows in tutorials, social media is really the only way to get information out to people. A lot of people have Instagram and it’s a good way to get more of a buzz about things.”
With over a thousand posts, the PR Crimson Crew page announces weekly updates for PRHS events. Boyd’s steady posts average between 100 to 200 likes while her videos gain between 2000 to 3000 views.
Though Boyd has gratefully taken on this responsibility, it wasn’t something she initially wanted.
“I originally went for a different job but I didn’t end up getting it so my teacher approached me with the web media role that hadn’t been filled, ” Boyd said.
Leadership teacher Jennifer Bedrosian was the one who proposed the idea and encouraged her to consider the role.
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Bedrosian also commends Boyd’s trustworthiness through handling such a large responsibility.
“I trust her, and you have to trust the student who is running the account because they have to be on top of information and follow through with posts on top of responding to messages like deleting posts that weren’t supposed to go up,” Bedrosian said. “I have confidence that she understands the ethics behind the social media platform.”
Despite it not being her original plan, Boyd is happy about her current role. “I took it and I’m so happy I did because it’s just so fun and it’s really my wheelhouse because I love doing anything techie,” Boyd said.“Social media has a lot of information and so I think people rely on PR Crimson Crew for important information about school events.”
Boyd admits that running the school’s most prevalent account has helped her stay involved in school activities.
“It feels good to go to things that I post about and fun to see what our school offers,” Boyd said. Natalie Boyd
“It feels good to go to things that I post about and fun to see what our school offers,” Boyd said.
Boyd admits that regardless of her other passions she would take another opportunity like this.
“If I have the chance to run social media and web in college or after highschool I would totally take up the opportunity,” Boyd said. “I love the creativity I get to express with it and would grab at the chance to run social media for something I am passionate about.”